Digital Marketing Executive
Siliguri, West Bengal, India | Full-time
The Digital Marketing Executive is responsible to generate enquiries for courses offered by IIAS and support the admission services by developing IIAS’ presence across digital platforms. You will plan, develop, implement, track and optimize our digital marketing campaigns across all digital channels. You will work with the marketing team, design and development team to launch campaigns on time and on budget.
- Design and execute online campaigns that help build brand awareness and engagement.
- Actively strategize and implement innovative social media campaigns.
- Manage day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc.
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Monitor social media trends, conceptualize and analyze social metrics.
Required Experience, Skills and Qualifications
Education: (UG – Any Graduate; Diploma/Certificate in Digital Marketing mandatory)
Our ideal candidate will have
- At least three (3) years of working experience, developing and executing successful campaigns and SEO.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Must have complete knowledge of how all major SMO, SMM, PPC platforms work and can be used for brand marketing.
- Must demonstrate creative thinking and ability to ideate concepts, campaigns, product specific promotion ideas etc.
- Outstanding communication and interpersonal skills.
Salary: ₹15,000.00 - ₹25,000.00 per month